4 Tips for Using Instagram to Market Your Business

If you run a business and you’re looking for the best way to not only promote your business but also engage with your potential customers, then Instagram is the place to be. With billions of users, you’d be doing yourself a disservice to overlook this popular social media platform. Nowadays, more and more industries are using Instagram to showcase their business and build their brand.  


From professional unloading services to private catering services, you’ll find a wide variety of different businesses marketing themselves on this popular platform. Yet, creating an Instagram account isn’t enough to ensure you’ll create a following. You’ll need to know the right tips and tricks to stand out. If you’re ready to dive in and use Instagram for your business, here are some of the best tips to get you started.


Know Your Aesthetic


The first thing you should know is that Instagram is all about aesthetics. No one can deny the visual appeal that Instagram offers over other social platforms like Twitter and Facebook. So, the first step is knowing exactly what kind of aesthetic you want to deliver. In other words, what is the look and feel that you’re going for? What kind of colors do you envision? Do you want it to come off as industrial or family-oriented? Use images and color schemes that reflect the aesthetic of your business, and make sure that it’s consistent throughout the page.


Use Reels


Reels are one of the most important aspects of engaging your followers. While static posts are also important, reels are unique in that they can be used to entertain and sometimes even demonstrate. Variety is key when it comes to Instagram. Still, before you get caught up only focusing on posts, make sure to spice things up with reels as well. 


If you’re not sure what kind of reels to create, take a look at your competitors’ pages and see what they’re doing. The idea isn’t to imitate them but rather to draw inspiration. By getting an idea of what the competition is doing, you can innovate and make it even better.




Teamwork is valuable in any work environment, and social media is no exception. Never forget the power of collaborating with other brands that align with your business, or even social media influencers who target your ideal customer. When you associate yourself with a familiar influencer or brand, you establish credibility and expand your audience.




As Jean-Luc Picard famously says, “Engage!” Take the time every day to reply to your followers’ comments and questions, and make sure you like their posts as well. Social media is all about an exchange, and the more you engage, the more you’ll fuel your following. If engaging your customers every day isn’t something that fits into your busy work schedule, then you may want to consider hiring a social media manager whose job is solely to run your Instagram, Facebook, or other social media accounts.

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