So, you’re ready to get into the world of social media? Immersing yourself into this alternative universe where the number of followers you have is like currency, can be both exciting and intimidating for beginners. With various platforms to choose from and pages and pages of content being shared daily, it’s helpful to understand the basics to make the most out of your experience.
Whether you’ve just joined Facebook, Twitter, or Instagram here are five tips to help you survive and hopefully even thrive in the ever-evolving social media world.
Choose the Right Platforms
Start out by choosing the social media platforms that best align with your interests and goals. Research the most popular platforms, like Facebook, Instagram, and Twitter and get to know their primary purpose and user demographics. After all, people over the age of 70 aren’t likely to be on the same platforms as high schoolers. Choose the ones that align with what you hope to get out of it, whether it’s connecting with old friends, sharing your creative work, or getting to know other professionals.
Create a Strong Profile
Your social media profile is your online identity and personal branding, so invest time in creating a strong presence that stands for who you hope to be. Choose a profile picture that you feel proud of. Remember, any photos that you post of yourself should be ones that you’d be willing to let an employer see. There are eyes everywhere on the internet, so be careful what you share online
You can choose to create a bio that reflects your personality and interests, or you can simply leave it blank— it’s up to you.
Follow and Engage with Your Network
If the idea is to build your network, you should follow and engage with users who share your interests or goals as much as possible. Look for hashtags, keywords, and groups related to your interests or profession, and join conversations that resonate with you. Comment, like, and share any posts that you find interesting— get involved!
Share Content Regularly
Consistently sharing content is the idea of social media. If the goal is establishing your online presence then you can’t be a fly on the wall. Create and share posts that reflect your passions or expertise, and post regularly to encourage engagement with your followers. If you’re using social media for professional purposes, you’ll want to use visuals, catchy captions, and relevant hashtags to increase your content’s reach. Remember, it’s all about quality over quantity. Focus on creating meaningful and valuable content and you can’t go wrong.
Stay Safe and Maintain Online Etiquette
As a social media newbie, it’s important you learn about online safety. Social media can be a fun place and a great social tool, however, it can also be dangerous.
Protect your personal information by being cautious about what you share and who with. Above all, be respectful when engaging with others. Avoid getting involved in online conflicts and report any inappropriate content or behavior.
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