When you are looking to do SEO for your website, you will need to decide who your target audience is and where they are located, as there is more than one type of SEO you can do on your site. If you are not targeting the correct audience or location, you can be wasting a lot of time and effort on your SEO endeavours. Below are the different types of SEO you can do on your website to understand the market and audience you should target with your SEO efforts to ensure it is effective for your company.
When you have an international SEO campaign, you are targeting a global audience in many countries globally. When the entire world is your target audience, you will need a lot of time, effort, and budget to make your marketing campaign work effectively. You will also need a high-quality website with multiple languages, and it can also get quite complicated. To do this type of marketing effectively will often require the assistance of a reputable and experienced digital agency to help target your audience and increase your online visibility.
When you target one country, you will need to have a national SEO campaign and ensure you optimise your website correctly. It is easier to get results nationally than internationally, but it will still require a lot of time and effort to get your site to the top of the search results for your chosen keywords. The techniques you use to rank your website are the same ones you would use when targeting an international audience, but there are subtle differences. However, there is less competition nationally than targeting a global audience, so it is achievable if you put in the effort and have the required budget.
Some companies are only looking to target a small geographical area, and you will need to use local SEO techniques. Out of all the different types of SEO, local SEO is often the easiest to get results, and when you rank highly, it can significantly benefit your business. There is plenty of information available online for all types of SEO, including local SEO. It is something you can do yourself without the assistance of a digital agency if you have the time and knowledge to do so. Making a few changes to your website and targeting the correct keywords for your local business can help people in your local area find your business and increase your sales.